{"product_id":"gel-purifiant-sweo-puractiv-150ml","title":"Purifying Gel Sweo Pur'activ 150ml","description":"\u003ch2\u003eSweo Pur'activ Purifying Gel: the essential treatment to purify the scalp before your hair care routine\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Purifying Gel\u003c\/strong\u003e 150ml is a professional treatment designed to deeply cleanse the scalp while respecting its balance. A true preparatory step, it removes accumulated impurities and optimizes the penetration of the active ingredients contained in the shampoos, lotions and treatments of the Pur'activ range.\u003c\/p\u003e\n\u003cp\u003eLike facial skin, the scalp needs to be regularly cleared of impurities that accumulate daily. Pollution, excess sebum, dust, perspiration, styling product residues or dead cells can gradually clog hair follicles and disrupt the scalp's natural balance.\u003c\/p\u003e\n\u003cp\u003eThanks to its fresh and lightweight gel texture, it is easily applied directly to the scalp. Its purifying action provides an immediate sensation of freshness, while leaving the scalp perfectly clean and ready to receive subsequent treatments.\u003c\/p\u003e\n\u003cp\u003eUnlike a classic shampoo, the Purifying Gel works deeply to remove invisible residues that can limit the effectiveness of hair treatments. It is particularly recommended before \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/lotion-anti-chute-sweo-puractiv-10ml-x-12\/\"\u003ean anti-hair loss treatment,\u003c\/a\u003e \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/lotion-anti-pelliculaire-sweo-puractiv-12x10ml\/\"\u003eanti-dandruff,\u003c\/a\u003e \u003ca href=\"https:\/\/www.mickaelcoeffer.com\/produit\/lotion-seboregulatrice-sweo-puractiv-100ml\/\"\u003esebum-regulating\u003c\/a\u003e or \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/spray-dermo-apaisant-sweo-puractiv-100ml\/\"\u003esoothing\u003c\/a\u003e treatment.\u003c\/p\u003e\n\u003cp\u003eUsed once a week or before each specific treatment, it promotes a healthy environment for the scalp and helps preserve the natural beauty of the hair.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003eMickaël PIEGAY Coiffeur\u003c\/strong\u003e, we often compare this step to cleansing the skin before applying a facial serum. A purified scalp absorbs the active ingredients of professional treatments much better and allows for faster and more lasting results.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy choose the Sweo Pur'activ Purifying Gel?\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDeeply cleanses the scalp.\u003c\/li\u003e\n\n\u003cli\u003eRemoves impurities and residues.\u003c\/li\u003e\n\n\u003cli\u003eRemoves excess sebum.\u003c\/li\u003e\n\n\u003cli\u003ePromotes a healthy scalp.\u003c\/li\u003e\n\n\u003cli\u003ePrepares the scalp before treatments.\u003c\/li\u003e\n\n\u003cli\u003eImproves the effectiveness of treatments.\u003c\/li\u003e\n\n\u003cli\u003eProvides an immediate sensation of freshness.\u003c\/li\u003e\n\n\u003cli\u003eSuitable for all scalp types.\u003c\/li\u003e\n\n\u003cli\u003eProfessional vegan formula.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eThe main active ingredients\u003c\/h2\u003e\n\u003ch3\u003ePurifying Nettle and Burdock extracts\u003c\/h3\u003e\n\u003cp\u003eThey remove pollution residues, dead cells and impurities accumulated on the scalp.\u003c\/p\u003e\n\u003ch3\u003eRefreshing complex\u003c\/h3\u003e\n\u003cp\u003eIt provides a pleasant sensation of freshness and improves scalp comfort.\u003c\/p\u003e\n\u003ch3\u003eGentle cleansing base\u003c\/h3\u003e\n\u003cp\u003eIt respects the scalp's natural protective barrier without irritating it.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eVisible results\u003c\/h2\u003e\n\u003cp\u003eWith regular use:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003ethe scalp is cleaner;\u003c\/li\u003e\n\n\u003cli\u003ethe hair regains lightness and volume;\u003c\/li\u003e\n\n\u003cli\u003etreatments penetrate more effectively;\u003c\/li\u003e\n\n\u003cli\u003ethe scalp breathes better;\u003c\/li\u003e\n\n\u003cli\u003ethe hair stays fresh longer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eBefore shampooing, apply the Purifying Gel directly to the dry or slightly damp scalp.\u003c\/p\u003e\n\u003cp\u003eDistribute the product by creating several sections.\u003c\/p\u003e\n\u003cp\u003eGently massage with your fingertips for two to three minutes.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes if necessary.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly then proceed with your usual shampoo.\u003c\/p\u003e\n\u003cp\u003eUse once a week or before each specific treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFor what type of hair?\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eAll hair types.\u003c\/li\u003e\n\n\u003cli\u003eOily scalp.\u003c\/li\u003e\n\n\u003cli\u003eSensitive scalp.\u003c\/li\u003e\n\n\u003cli\u003eScalp prone to dandruff.\u003c\/li\u003e\n\n\u003cli\u003eBefore an anti-hair loss treatment.\u003c\/li\u003e\n\n\u003cli\u003eBefore a sebum-regulating treatment.\u003c\/li\u003e\n\n\u003cli\u003eBefore a soothing treatment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e💬 Mickaël's advice, your hairdresser\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\"Many people invest in very good treatments without preparing their scalp. It's a bit like applying a cream to skin that hasn't been cleansed. I regularly use a purifying gel in the salon before treatment protocols to optimize their effectiveness.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eErrors to avoid\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eUsing an aggressive scrub on the scalp.\u003c\/li\u003e\n\n\u003cli\u003eApplying a lotion directly to a scalp saturated with sebum.\u003c\/li\u003e\n\n\u003cli\u003eNeglecting pollution or styling product residues.\u003c\/li\u003e\n\n\u003cli\u003eUsing your nails to massage the scalp.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy buy your Purifying Gel from Mickaël PIEGAY Coiffeur?\u003c\/h2\u003e\n\u003cp\u003eAs a professional hairdresser, I select treatments used daily in the salon. The Sweo Pur'activ Purifying Gel is one of the products I recommend for effectively preparing the scalp before a treatment protocol. This step improves the quality of the results and helps maintain a healthy scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy prepare your scalp before a treatment?\u003c\/h2\u003e\n\u003cp\u003eA congested scalp absorbs the active ingredients present in lotions or specific treatments less effectively. By removing impurities before applying a treatment, you improve its penetration and effectiveness. This step is particularly recommended before an anti-hair loss, anti-dandruff or sebum-regulating treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eHow often should I use the Purifying Gel?\u003c\/h3\u003e\n\u003cp\u003eOnce a week is generally sufficient. If you use styling products heavily, you can use it before each specific shampoo.\u003c\/p\u003e\n\u003ch3\u003eCan it replace a shampoo?\u003c\/h3\u003e\n\u003cp\u003eNo. It prepares the scalp and must be followed by a suitable shampoo.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes, its formula respects the hair fiber and can be used on colored hair.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for men?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for both women and men.\u003c\/p\u003e","brand":"Sweo","offers":[{"title":"Default Title","offer_id":58698219422040,"sku":"1015","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/6510\/3704\/files\/sweopureactiv-gel-purifiant-800x800-2_d86dba86-5f4a-4687-9b8d-97c9595b2b4b.jpg?v=1792141680","url":"https:\/\/mickaelcoiffeur.com\/en\/products\/gel-purifiant-sweo-puractiv-150ml","provider":"Mickaël Piégay Coiffeur","version":"1.0","type":"link"}