{"product_id":"routine-anti-chute-sweo-puractiv","title":"Sweo Pur'activ Anti-Hair Loss Routine","description":"\u003ch2\u003eSweo Pur'activ Anti-Hair Loss Routine: the professional protocol to strengthen hair from the root\u003c\/h2\u003e\n\u003cp\u003eLosing a few hairs every day is a natural phenomenon. However, when hair loss becomes more significant or the hair seems to progressively thin out, it is essential to act quickly with suitable treatments. Stress, fatigue, hormonal changes, diet, seasonality, or external aggressions can weaken the scalp and slow down the hair's natural cycle.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Anti-Hair Loss Routine\u003c\/strong\u003e is inspired by the protocols used in hair salons. It combines two complementary treatments that work in synergy to strengthen hair, stimulate the scalp, and create an environment favorable to more resistant hair.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Fortifying Shampoo\u003c\/strong\u003e delicately cleanses the scalp while removing impurities. It ideally prepares the skin to receive the active ingredients of the lotion while strengthening the hair fiber from the first wash. Hair gradually regains strength, suppleness, and vitality.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Anti-Hair Loss Lotion\u003c\/strong\u003e completes the protocol with its targeted application directly to the scalp. Leave-in, it helps fortify the roots, stimulates the scalp, and promotes an environment conducive to quality hair growth. Its daily application easily integrates into your routine.\u003c\/p\u003e\n\u003cp\u003eWith regular use, hair appears more resistant, breakage is reduced, and the hair gradually regains volume and density.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003eMickael PIEGAY Coiffeur\u003c\/strong\u003e, we recommend this routine at the first signs of hair loss or thinning. The earlier the treatment is started, the better the results.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThis pack contains\u003c\/h2\u003e\n\u003cp\u003e✔ \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/shampooing-fortifiant-sweo-puractiv-500ml\/\"\u003eSweo Pur'activ Fortifying Shampoo 500ml\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e✔\u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/lotion-anti-chute-sweo-puractiv-10ml-x-12\/\"\u003e Sweo Pur'activ Anti-Hair Loss Lotion 10ml x 12\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Strengthens hair from the root\u003c\/p\u003e\n\u003cp\u003e✔ Helps limit hair loss\u003c\/p\u003e\n\u003cp\u003e✔ Stimulates the scalp\u003c\/p\u003e\n\u003cp\u003e✔ Promotes denser hair\u003c\/p\u003e\n\u003cp\u003e✔ Reduces breakage\u003c\/p\u003e\n\u003cp\u003e✔ Restores strength and vitality\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for women and men\u003c\/p\u003e\n\u003cp\u003e✔ Professional treatments used in salons\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho is this routine for?\u003c\/h2\u003e\n\u003cp\u003eThis routine is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eweakened hair;\u003c\/li\u003e\n\n\u003cli\u003eseasonal hair loss;\u003c\/li\u003e\n\n\u003cli\u003efine or thinning hair;\u003c\/li\u003e\n\n\u003cli\u003epeople wishing to strengthen their hair;\u003c\/li\u003e\n\n\u003cli\u003ewomen and men.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use the routine?\u003c\/h2\u003e\n\u003ch3\u003eStep 1: Fortifying Shampoo\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage the scalp for two to three minutes.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eStep 2: Anti-Hair Loss Lotion\u003c\/h3\u003e\n\u003cp\u003eApply directly to a clean scalp.\u003c\/p\u003e\n\u003cp\u003eDistribute the product over the affected areas.\u003c\/p\u003e\n\u003cp\u003eMassage gently with your fingertips.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eUse the lotion daily or as recommended by your hairdresser.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e💬 Mickaël's advice\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\"Consistency is essential. Many people stop their treatment after a few weeks. However, the hair's life cycle is long. A routine followed for several months allows for more visible and long-lasting results.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy choose this pack?\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eA complete routine inspired by professional protocols.\u003c\/li\u003e\n\n\u003cli\u003eTwo complementary treatments that work in synergy.\u003c\/li\u003e\n\n\u003cli\u003eSimple application at home.\u003c\/li\u003e\n\n\u003cli\u003eExcellent value for money.\u003c\/li\u003e\n\n\u003cli\u003eOptimized results through combined use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy combine a shampoo and a lotion?\u003c\/h2\u003e\n\u003cp\u003eThe shampoo prepares the scalp by removing impurities and promoting the penetration of active ingredients. The lotion then acts directly on the roots for several hours. Together, they offer a more complete action than a single product used alone and integrate perfectly into a professional anti-hair loss routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs this routine suitable for men?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for both men and women.\u003c\/p\u003e\n\u003ch3\u003eCan it be used all year round?\u003c\/h3\u003e\n\u003cp\u003eYes. It is particularly recommended during seasonal hair loss or as a several-week treatment course.\u003c\/p\u003e\n\u003ch3\u003eHow long does it take to see the first results?\u003c\/h3\u003e\n\u003cp\u003eThe first effects can be observed after several weeks of regular use. A three-month course is generally recommended to fully appreciate the results.\u003c\/p\u003e\n\u003ch3\u003eIs this routine suitable for color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used on natural, color-treated, or sensitized hair.\u003c\/p\u003e","brand":"Sweo","offers":[{"title":"Default Title","offer_id":58683077853528,"sku":"1006-7","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/6510\/3704\/files\/1000040446-2_fc46dfb3-b481-48fd-93ff-7399dda2dabd.jpg?v=1792141663","url":"https:\/\/mickaelcoiffeur.com\/en\/products\/routine-anti-chute-sweo-puractiv","provider":"Mickaël Piégay Coiffeur","version":"1.0","type":"link"}