{"product_id":"routine-cuir-chevelu-sensible-sweo-puractiv","title":"Sweo Pur'activ Sensitive Scalp Routine","description":"\u003ch2\u003eSweo Pur'activ Sensitive Scalp Routine: the professional ritual to soothe and protect your scalp\u003c\/h2\u003e\n\u003cp\u003eA sensitive scalp can quickly become a source of discomfort. Tightness, itching, redness, tingling, or sensations of heat can appear after shampooing, coloring, exposure to the sun or cold, or simply due to stress and pollution. When the scalp is weakened, it is important to use specific treatments that respect its natural balance.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Sensitive Scalp Routine\u003c\/strong\u003e has been designed to provide a complete response for reactive scalps. Inspired by protocols used in hair salons, it combines an ultra-gentle shampoo and a soothing leave-in spray to calm sensations of discomfort while providing long-lasting protection for the scalp.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSweo Pur'activ Dermo-Soothing Shampoo\u003c\/strong\u003e gently cleanses the hair and scalp without irritating the skin. It removes impurities while preserving the natural hydrolipidic film, which is essential for scalp comfort.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDermo-Soothing Spray\u003c\/strong\u003e perfectly completes the protocol. Thanks to its lightweight formula, it can be applied directly to the scalp without rinsing, providing an immediate sensation of freshness. It helps reduce itching, soothes irritation, and contributes to protecting the scalp from external aggressions.\u003c\/p\u003e\n\u003cp\u003eDay after day, this routine helps the scalp regain its natural balance. Sensations of discomfort gradually diminish, and hair regains suppleness, softness, and lightness.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003eMickaël PIEGAY Coiffeur\u003c\/strong\u003e, we recommend this routine after coloring, lightening, or at the first signs of sensitivity to maintain long-lasting scalp comfort.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThis pack contains\u003c\/h2\u003e\n\u003cp\u003e✔ \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/shampooing-dermo-apaisant-sweo-puractiv-500ml\/\"\u003eSweo Pur'activ Dermo-Soothing Shampoo 500ml\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e✔ \u003ca href=\"https:\/\/www.mickaelcoiffeur.com\/produit\/spray-dermo-apaisant-sweo-puractiv-100ml\/\"\u003eSweo Pur'activ Dermo-Soothing Spray 100ml\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Immediately soothes the scalp\u003c\/p\u003e\n\u003cp\u003e✔ Reduces itching\u003c\/p\u003e\n\u003cp\u003e✔ Decreases sensations of irritation\u003c\/p\u003e\n\u003cp\u003e✔ Gently cleanses\u003c\/p\u003e\n\u003cp\u003e✔ Respects the scalp's natural balance\u003c\/p\u003e\n\u003cp\u003e✔ Provides a pleasant sensation of freshness\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for sensitive scalps\u003c\/p\u003e\n\u003cp\u003e✔ Professional products used in salons\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho is this routine for?\u003c\/h2\u003e\n\u003cp\u003eThis routine is recommended for:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003esensitive scalps;\u003c\/li\u003e\n\n\u003cli\u003eitching;\u003c\/li\u003e\n\n\u003cli\u003eredness;\u003c\/li\u003e\n\n\u003cli\u003eirritation;\u003c\/li\u003e\n\n\u003cli\u003esensations of tightness;\u003c\/li\u003e\n\n\u003cli\u003escalps weakened after coloring.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use the routine?\u003c\/h2\u003e\n\u003ch3\u003eStep 1: Dermo-Soothing Shampoo\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently without rubbing excessively.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eStep 2: Dermo-Soothing Spray\u003c\/h3\u003e\n\u003cp\u003eSpray directly onto the scalp.\u003c\/p\u003e\n\u003cp\u003eDistribute the product with a gentle massage.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eUse daily if necessary.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e💬 Mickaël's advice\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\"When the scalp is sensitive, you must avoid aggressive actions. Use lukewarm water, massage gently with your fingertips, and prioritize treatments specifically formulated to soothe the skin. This routine is ideal after a technical service like coloring or balayage.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy choose this pack?\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eTwo complementary treatments.\u003c\/li\u003e\n\n\u003cli\u003eA routine inspired by salon protocols.\u003c\/li\u003e\n\n\u003cli\u003eSimple application.\u003c\/li\u003e\n\n\u003cli\u003eProducts adapted for sensitive scalps.\u003c\/li\u003e\n\n\u003cli\u003eEnhanced efficacy through combined use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy combine a shampoo and a spray?\u003c\/h2\u003e\n\u003cp\u003eThe shampoo gently cleanses the scalp and prepares the skin. The spray then extends its action throughout the day by providing comfort and protection. Together, they allow for more complete results than a single product used in isolation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs this routine suitable after coloring?\u003c\/h3\u003e\n\u003cp\u003eYes, it is particularly recommended after technical services when the scalp is sensitized.\u003c\/p\u003e\n\u003ch3\u003eCan I use the spray every day?\u003c\/h3\u003e\n\u003cp\u003eYes, its leave-in formula is suitable for daily use.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for men?\u003c\/h3\u003e\n\u003cp\u003eYes, this routine is suitable for both women and men.\u003c\/p\u003e\n\u003ch3\u003eCan it be used as a preventative measure?\u003c\/h3\u003e\n\u003cp\u003eYes, it also helps maintain the balance of sensitive scalps.\u003c\/p\u003e\n\u003chr\u003e","brand":"Sweo","offers":[{"title":"Default Title","offer_id":58686130618712,"sku":"1003-4","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/6510\/3704\/files\/1000040440_d969c4a0-f207-4163-83d8-5eadcdfdfe91.jpg?v=1792141659","url":"https:\/\/mickaelcoiffeur.com\/en\/products\/routine-cuir-chevelu-sensible-sweo-puractiv","provider":"Mickaël Piégay Coiffeur","version":"1.0","type":"link"}