Les Secrets de Loly

Today, Les Secrets de Loly is known and trusted by people with all types of textured hair. The brand draws on its expertise in natural, vegan, and cruelty-free formulas. Founded by Kelly Massol in 2009, Les Secrets de Loly offers a wide range of hair care products specially designed for wavy, curly, coily, and kinky hair. Its mission? To empower all women (and men!) to reject the pressure to have straight hair and embrace their unique hair texture with pride.

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To help you love your hair, Les Secrets de Loly offers routines tailored to each curl type to care for it and enhance its beauty, regardless of texture. The product formulas are free from all controversial ingredients: sulfates, silicones, colorants, alcohol, and mineral oils are banned, for a 100% natural and safe curl routine. The active ingredients are carefully selected to meet the specific needs of ethnic hair. Indeed, the brand favors nourishing and gentle natural ingredients such as shea butter, sweet almond, aloe vera, and mango.
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